Tražimo pojačanje

Mascom je grupa kompanija koje se bave muzičkim izdavaštvom, prodajom i distribucijom muzičkih izdanja i knjiga, kao i zastupništvom autorskih i interpretatorskih prava. Mascom u Srbiji već više od dvadeset pet godina okuplja eminentene izvođače i umetnike iz sveta muzike i izdavaštva. Povrh toga, Mascom je ekskluzivni partner Warner Music -a.

Menadžer digitalnog marketinga

Ova pozicija podrazumeva integrisane marketing aktivnosti na društvenim mrežama, sajtu kompanije i internet oglašavanju podstičući angažovanje, rast, prodaju i ukupnu efikasnost Mascom/Warner Music umetnika i brendova izdavača.

Ključne odgovornosti

• Upravljanje društvenim medijima kroz naprednu strategiju, promociju, aktivnost i relevantan sadržaj (Instagram, Facebook, Twitter, TikTok i drugi po potrebi).

• Kreiranje kampanja na relevantnim striming platformama sa ciljem povećanja broja pratioca, slušanosti i kreiranja plejliste.

• Razvijanje i održavanje baze podataka ključnih blogova, uticajnih osoba na društvenim mrežama i relevantnih partnera.

• Izrada i upravljanje nedeljnim planovima na ključnim kanalima uključujući, ali ne ograničavajući se na Facebook, Twitter, Instagram, Spotify, Deezer, YouTube, TikTok i ostalim po potrebi.

• Analizirati podatke i predstaviti izveštaje na jednostavan i efikasan način.

• Copywriting .

• Bliska saradnja sa članovima digital tima u zajedničkim naporima za kreiranje usluga po meri, i uputili nove poslove.

• Podržite mlađe članove tima u njihovom učenju, razvoju i rastu unutar tima.

• Izradite plaćene društvene reklamne kampanje za koje uključuje izradu strategije za dopunu društvenih/marketinških/PR/promo kampanja, postavljanje oglasa na različitim platformama do optimizacije i analize podataka i izveštavanja.

• Zajedno sa ostatkom tima, redovno i sa entuzijazmom deli znanje o društvenim/digitalnim trendovima i inovacijama, obezbeđujući da društvena i šira Mascom porodica bude informisana, obrazovana i na čelu razvoja u društvenom/digitalnom prostoru.

Mascom is a group of companies specialising in recorded music, distribution and music publishing. Mascom has been active in Serbia for 25 years and more managing intellectual property, gathering eminent artists and authors in service for Mascom catalogue as Warner Music Licencee as well.

Digital Marketing Manager

This role maximizes digital marketing efforts across social media, online advertising, websites, and CRM, driving engagement, growth, sales, and the overall effectiveness of Mascom/Warner Music artist and label brands. The position provides ongoing support to connect our artists and products with consumers in relevant ways. 

Key responsibilities

• Drive social media growth and engagement through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, Instagram, Twitter, TikTok, and others as needed.
• Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.
• Develop and maintain database of key blogs, social media influencers, relevant partners, and email data.
• Provide clear communication plans for review on a weekly basis and schedule approved plans on key channels including but not limited to Facebook, Twitter, Instagram, Spotify, Deezer, YouTube, TikTok and others as needed.
• Analyze data and present reports in a simple and effective manner.
• Copywriting in the correct tone of voice.
• Work closely with the other digital services to offer a bespoke streamlined service, amplify activity and refer new business.
• Support junior team members with their learning, development and growth within the team.
• Build paid social ad campaigns for which includes crafting a strategy to complement the social/marketing/PR/promo campaigns, setting up the ads on the various platforms through to optimisation and analysis of the data and reporting.
• Alongside the rest of the team, regularly and enthusiastically knowledge share on social/digital trends and innovations ensuring social and wider Mascom family are informed, educated and at the forefront of developments within the social/digital space.

Skills

• An active knowledge of and passion for social media and music/entertainment industry
• A thirst for tracking and finding trends and innovation.
• Understanding of evolving technology and the ability to research new opportunities.
• The ability to work with a broad range and level of people; to share and conveyupdates, ideas and vision with clarity and tailored to the audience
• Great relationship building skills – get to know clients including artists and management in a friendly but professional way
• Excellent communication skills – verbal & written
• Excellent people skills – confident & proactive
• Team player – cross departmental teamwork required
• Understanding of evolving technology and the ability to research new opportunities
• Can take on and solve problems
• Highly creative
• Attention to detail

Education and experience

• Ideally graduate level with a degree in marketing, business or related field
• Proven experience in social media and digital channel management, proficient understanding of online music and streaming platforms
• Proven experience of delivering social media campaigns based on audience insight
• Proven experience reviewing and analyzing data to provide insight and deliver strategies
• Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns.
• Strong understanding of current technology, digital developments, and the digital music landscape
• Proficient in Microsoft Word, Excel, Outlook, Photoshop
• Experience in Final Cut Pro, Pro Tools, Google Analytics, Google Adwords, HTML and CSS a plus